Media and Metrics with Kevin Davis on the Media Impact Project Blog

Ever since the first days of the news industry as we know it, publishers have been using insightful data about the reach and impact of their news to drive their business. Whether it’s the number of copies sold and distributed, the size of the subscriber base, the affluence and buying power of the audience, the Read more about Media and Metrics with Kevin Davis on the Media Impact Project Blog[…]

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